Importance of organizational development for business

Organizational Development, also known as OD, allows company changes to be planned. These transformations are planned, implemented, and evaluated in order to achieve the intended objectives.

When you have decided to make a change to improve production processes, this strategy will make the task easier. It will also minimize risks by considering the human factor.

In this article we will talk about the importance of OD, as well as the advantages it brings to your company and to its management. We will also discuss technologies that allow you to measure results and  productivity.

What is Organizational Development?

The concept of organizational development refers to a set of strategies and techniques whose purpose is to drive planned changes in a business. It focuses on people, since they are the ones who must understand the project being implemented.

Novelty is a challenge for everyone in a company. Moreover, changes can have unintended consequences. When incorporating OD, the aim is to analyze every aspect of a project so that it achieves its goal without wasting effort.

Organizational development is used to manage planned changes in a company.

The concept of resistance to change is well known. If the proposed project is not understood or accepted by employees, delays occur. Organizational development thus contributes to aligning the objectives of employees and management.

Organizational development and achievement of objectives

Achieve goals with Organizational Development

The purpose of organizational development is to manage change in order to achieve objectives in a timely manner. It is therefore essential that the goals to be achieved are measurable.

The process of achieving objectives begins with a plan made in collaboration the human resources team. This is especially important since it is HR that knows how to approach employees.

Once the diagnosis has been made and the goals have been established. It is essential that they are marked by Key Performance Indicators (KPIs). This tool makes it possible to measure progress and recognise the achievement of objectives.

When this is clear, an action plan is prepared, setting out what to do, who does it, and when they do it. Various teams are involved in this process: human resources, operations, and other project-related departments.

It is essential to establish KPIs for each project to ensure the achievement of its objectives. 

The next step is the implementation of the plan. In this phase, the actions taken are considered. Technological tools are a great help in streamlining this process. Finally, an evaluation is carried out and any necessary corrections are made.

3 advantages of organizational development 

There are many advantages to organizational development. Here we emphasize that it fosters relationships with employees and a sense of belonging to the company. And finally, it is a commitment to productivity and return on investment.

Improving corporate communication

The processes involved in organizational development encourage different levels of a company to come together. These opportunites for conversation allow for the exchange of ideas and make it easier to consider other points of view.

Continual projects for improvement thus aid communication. Such meetings also trigger other meetings, perhaps on topics not related to the project, but helpful for building relationships between departments.

Strenghtening institutitonal ownership

Another benefit of organizational development is to strengthen employees' identification with the company. Participation makes them feel that they are taken into account.

This type of process generates a sense of belonging as employees take ownership of the project. On the other hand, it encourages an effort to reach established goals. We all enjoy being part of something bigger than ourselves and leaving our mark on it.

Increasing company productivity and profits

Finally, OD manages changes that are geared towards increasing productivity and thus increasing profits. Any project driven from here is designed to better position the company.

Changes have costs, but their goal is to increase benefits or to get the same results from fewer resources. These factors have to be closely monitored, and for this technology is a great help.

Technology for organizational development

Organizational Development Goes Hand-in-hand with Technology

Managing change in the organization is a necessary process. However, it is also very demanding because it has so many different aspects. In that sense, technology helps guide progress.

Technology is a great ally for organisational development. Take advantage of these tools

They also allow you to assign employees to specific work teams and spaces. This leads to better resource management through better use of facilities.

With technology you can have real-time information on KPIs and address shortcomings promptly. Technology is certainly a great help in the process of change and helps monitor progress.


In short, organizational development manages proposed changes in a planned manner. In that regard it always seeks to get results and achieve objectives.

Technology helps you design and monitor organizational changes. Visit Parso and discover some of the solutions with which we support facility management.

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